JENNIFER JIMENEZ
INFO        


The Fisher Center at Bard 


The Fisher Center supports, produces, and presents the work of visionary, courageous, and unconventional performance artists. The main objective of this redesign was a user-centric experience focused on providing particular user groups with the information necessary to stay up to date with past/upcoming performances and learn more about them through the comprehensive multimedia archive. 

My role involved refreshing the design system, designing the detail pages, footer, and 404 page.

CLIENT:  Fisher Center
ROLE:
UX/UI Designer
TOOLS:  Figma, After Effects
TEAM:  Nate Renninger







Establishing a Design System


After inventorying any re-usable components we saw on the site, we began to establish a more refined/clear design system reflecting the Fisher Center and its site needs. We were able to reduce complexity and ambiguity, ensure UI consistency, and create a foundation for further improvement.







Empowering Users to Explore and Learn


My goal while designing the detail pages under the “Explore & Learn” tab was to create an experience where a user can explore perspectives from past, present, and future programming while also being recommended content relevant to what they are browsing. This was accomplished by designing a comprehensive multimedia archive featuring materials from audio recordings, blog posts, books, programs, and videos.













Turning a Negative Experience Positive


The previous 404 page contained plain text without redirection of any sort for the user. We recommended building a 404 that speaks creatively with purpose to their venue and helps redirect the user back to the homepage.