Barry’s
Barry’s is a renowned cardio and strength training interval workout and fitness studio and now one of the largest studio fitness brands with over 100,000 members taking classes weekly. Since the relaunch of their website, I helped their team on a number of new initiatives such as immersive landing pages and website optimizations to support their growing apparel line and collaborations with brands like Lululemon and Balmain.
ROLE: UX/UI Designer
TOOLS: Figma, After Effects
TEAM: Christine Carforo
First Time Acquisition Campaign Launch
Barry’s wanted to launch a First Time Acquisition Campaign to direct first-time users into subscribing for a Barry's Membership. I designed a landing page that strategically provides comprehensive information on Barry’s training, offers an educational guide for potential users, and features easy sign-up options with clear CTAs. Additionally, I emphasized the communal atmosphere and unique 'Red Room,' fostering a sense of belonging and highlighting our distinct offerings.
Barry’s Referral Program Launch
Barry’s sought to launch a promotional campaign aimed at increasing memberships through referrals. When designing the landing page, I prioritized three key objectives: encouraging and influencing Barry’s clients to refer friends and family as first-time clients by offering incentives, clearly outlining the steps to refer first-time clients, and effectively communicating the benefits that Barry’s clients referees would receive for their referrals.